Google + Yahoo

June 12, 2008

TechCrunch is reporting that Google and Yahoo are announcing (right about now) a partnership that will most likely involve outsourcing Yahoo's search business to Google. Given the amount of dominance Google already has in search this will certainly raise market concerns as such a deal could push Google's share of the search market to near 90%.

I've been fairly vocal in the past in my opinion that Google has way too much power over the internet economy at present and this certainly doesn't help matter. For me, I'd much rather have seen the Microsoft deal go through so somebody, somewhere, could introduce real competition into the market. Online search is in dire need of innovation at the moment and giving Google a bigger slice of the pie will do nothing to foster that innovation, regardless of how creative the company has been in the past.

 

Update: For those of you interested in the gritty details, TechCrunch also has the the Yahoo SEC Filing which outlines some specifics of the deal.

Any other thoughts on this out there?

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