Onaswarm

Mashable published a review today of the latest Lifestreaming solution to hit the market - Onaswarm. The Mashable post gives a nice overview but left out one notable item. Unlike FriendFeed (whose Lifestreaming offering I've already commented on), Onaswarm is overt about their intent TO MAKE MONEY.

Early last week I offered some thoughts on how Twitter might turn a buck one day, and listed among those is the idea of contextualized affiliate links - so I was intrigued to see an Amazon affiliate banner, ripe with product links, at the bottom of the Onaswarm page. It will be interesting to watch how this plays out - that is, can they ever really get good contextualized product recommendations in the midst of a generalized, ever changing, content stream.

However it works out for them, it's refreshing to see a new company putting revenue generation high on the priority list.