Spring Forward

March 09, 2008

Most years, I forget that daylight savings time has arrived until one of the (many) electronic devices in my home reminds me.

DaylightsavingsGiven the number of devices that will adjust to the time change without prompting, I was surprised to find that many people are using Google to figure out what time it is. This morning, 11 of the top 13 searches in Google are related to the time change - my favorite being the direct-and-do-the-point "what time is it now."

In the early 1990's I would awake on a Sunday morning and not realize what was going on until I turned on NY1 News or ventured out to get a newspaper. Some years, it would be mid-day before my clocks were sprung forward and in a way I liked not knowing. With so many information sources surrounding us these days, it's impossible to enjoy a similar level of ignorance.

This morning I also awoke to find that President Bush has vetoed a bill that would ban waterboarding. It seems we've sprung both forward and backward at the same time.

Sometimes it's better not knowing. 

« Digital Footprints | Main | Audience Fragmentation »

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