October 26, 2008

The New TypePad

It's been quite a while since I've posted. The New Job has me fairly busy and most of my focus is away from SEO these days, which was where I found most of my fodder in the past. Easy pickins. I'm thinking about changing the theme of this blog slightly, but we'll see if I have time.

Nevertheless, I'm happy to see that the latest release of TypePad has a remedy for the 15 Character Filename limit for posts.

Watch this space for new content soon.

July 09, 2008

Google Ranking Philosophy

Today, Google posted (finally) the first in what was promised (two months ago) to be a regular series of posts intended to open up more about aspects of internal operations. The original post was laden with disclaimers to the effect that certain truths could not be revealed due to the nature of their business. Since then, I've been waiting (not alone, I'm sure) to see just how much Google would be willing to share.

Continue reading "Google Ranking Philosophy" »

July 08, 2008

Lisa Barone Gets It Right

I'm a bit late on this one. A wonderful family vacation took me away for about 10 days, but I'm back now and, for once, I agree with Lisa Barone.

Lisa's post covering the SMX Advanced : Give It Up Session appropriately took aim at the panel of "experts" who dished out deceptive tactics in the name of SEO. Comic relief is provided by Marty Weintraub who condones taking advantage of link-exchange partners who don't understand NOFOLLOW, and then tries to cover his tracks by saying he's "negotiating the multi-value of a link exchange" in the post comments. Oh, he then blames it on Google by saying they made the rules, not him. I'll point out the obvious here and say that just because somebody else makes the rules doesn't give you license to break them. Let's also remember that the original "rule" (i.e. intent) for NOFOLLOW was to combat blog comment / forum spam, not to decieve link-partners.

Lisa called Marty a jerk but hid it behind a strike-through. I won't. Marty seems like a bit of a jerk to me, too.

Doug Heil swoops in (sorry, Doug, couldn't resist given the mask and cape comments) and attempts to defend the good name of SEO. I, for one, appreciate Doug's straight shooting when it comes to dealing these expert panels.

Anyway, nice work Lisa.

June 24, 2008

Google Announces Ad Planner

Today, Google announced Google Ad Planner, taking a direct shot at services offered by comScore and Nielsen. Differing from Google Trends for Websites, Ad Planner is aimed at media buyers looking to identify target sites for ad placements. In a market where Nielsen and comScore charge hefty sums to advertisers for access to their data while at the same time being loathed by publishers for the inaccuracies of their panel based measurement systems, Ad Planner is likely to gain acceptance fairly quickly.

There is also a level of integration with DoubleClick's MediaVisor product. The possibilities for integration between the DoubleClick and Ad Planner are endless and will give Ad Planner a distinct advantage over competing services. The service is currently in closed Beta right now but I'm hoping to get my hands on a login so I can test it out.

Continue reading "Google Announces Ad Planner" »

June 23, 2008

Stop Complaining about Google Trends for Websites

So, as I'm sure you're aware, late last week Google announced the release of Google Trends for Websites.If you haven't checked it out yet, or read one of the many reviews, it basically offers (approximate) site traffic volumes, top keywords, and related URLs for sites Google has a sufficient amount of data for.

Google joining the ranks of potentially (or known) inaccurate sources for traffic data (comScore, Alexa, I'm looking at you..) asides, a few folks got seriously up in arms over this release. SEOBook.com screamed "The Death of Privacy," and Lisa Barone (doing her best high school sophomore imitation) said "Not Cool, Google."

Why do people forget the contract we have with Google. We allow them to index and store our site content and use their free analytics tool without any pre-conditions on how they may use they data collected in the process. To be clear, I believe that Google wields way too much power over the Internet economy. But that doesn't matter.

If you don't want Google to have your data then stop using Google Analytics, uninstall the Google tool bar (which everybody loves to complain about), and block the GoogleBot using Robots.txt. If you want to continue to use their free services and benefit from the SEO-bubble we're all living in, then please shut up.

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